Privacy Policy

Last Updated: November 3, 2025

The Coven Esthetics LLC ("we," "our," or "us") operates the The Coven Esthetics mobile application (the "Service"). This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service.

1. Information We Collect

1.1 Personal Information

We collect information that you provide directly to us, including:

• Account Information: Name, email address, phone number when you create an account or book an appointment
• Booking Information: Service preferences, appointment dates and times, esthetician preferences, special notes or requests
• Contact Information: Information provided when you contact us through the app, including your name, email, and message content
• Payment Information: Payment method details (processed securely through third-party payment processors)

1.2 Automatically Collected Information

When you use our Service, we may automatically collect certain information, including:

• Device Information: Device type, operating system, unique device identifiers, mobile network information
• Usage Data: How you interact with the app, features used, time spent on different sections, pages viewed
• Location Data: If you grant permission, approximate location data for location-based features
• Technical Data: IP address, browser type, app version, crash logs, performance data

1.3 Third-Party Information

We may receive information about you from third-party services:

• Social media platforms (if you choose to connect your account)
• Payment processors for transaction information
• Analytics services for app usage statistics

2. How We Use Your Information

We use the collected information for the following purposes:

• To Provide Our Services: Process appointments, manage bookings, communicate about your appointments
• To Improve Our Service: Analyze usage patterns, fix bugs, enhance user experience, develop new features
• To Communicate With You: Send appointment confirmations, reminders, updates, respond to inquiries, provide customer support
• To Personalize Your Experience: Recommend services, customize content, remember preferences
• For Marketing: Send promotional materials, special offers (with your consent where required by law)
• For Legal Compliance: Comply with legal obligations, enforce our terms, protect our rights and safety
• For Business Operations: Manage our business, process payments, prevent fraud

3. How We Share Your Information

We may share your information in the following circumstances:

• Service Providers: With third-party vendors who perform services on our behalf (payment processing, data analytics, customer support, cloud hosting)
• Business Transfers: In connection with any merger, sale of assets, or acquisition of all or part of our business
• Legal Requirements: When required by law, court order, or government regulation, or to protect our rights and safety
• With Your Consent: When you explicitly authorize us to share your information

We do not sell your personal information to third parties.

4. Data Storage and Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Your data is stored on secure servers and may be transferred to and maintained on computers located outside of your state, province, country, or other governmental jurisdiction where data protection laws may differ.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your information, we will delete or anonymize it.

6. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request access to your personal information
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information
• Data Portability: Request a copy of your data in a portable format
• Opt-Out: Opt-out of marketing communications, location tracking, or certain data processing
• Account Management: Update your account information or delete your account through app settings

To exercise these rights, please contact us using the information provided below.

7. Children's Privacy

Our Service is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately. If we discover that we have collected information from a child under 13, we will delete it promptly.

8. Third-Party Links and Services

Our Service may contain links to third-party websites or services that are not operated by us. We have no control over and assume no responsibility for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party services you access.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your country. By using our Service, you consent to the transfer of your information to these countries.

10. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete personal information, and the right to opt-out of the sale of personal information (we do not sell personal information).

11. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.

12. Contact Us

By using The Coven Esthetics mobile application, you agree to the collection and use of information in accordance with this Privacy Policy.